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  3. PX terminology

PX terminology

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  • Sales models: exclusive, shared and undersold
  • Categories: lead, call, call & lead, data, click, other
  • Campaign posting types: ping post and direct post
  • Education vertical integration
  • Publisher account types: API, call, common and branded
  • Private marketplace
  • Lead quality score
  • PX calls
  • Escore
  • Sub ID
  • Brand explicit consent
  • Source
  • Transaction ID
  • Sales funnel
  • Buyer tiers
  • Publisher tiers
  • Legs
  • Data provider ID (DID)
  • Data orders
  • Duplicate prevention
  • Round robin
  • Two-factor authentication