PX terminology
- Sales models: exclusive, shared and undersold
- Categories: lead, call, call & lead, data, click, other
- Campaign posting types: ping post and direct post
- Education vertical integration
- Publisher account types: API, call, common and branded
- Private marketplace
- Lead quality score
- PX calls
- Escore
- Sub ID
- Brand explicit consent
- Source
- Transaction ID
- Sales funnel
- Buyer tiers
- Publisher tiers
- Legs
- Data provider ID (DID)
- Data orders
- Round robin
- Duplicate prevention
- Two-factor authentication