Categories: lead, call, call & lead, data, click, other

Lead is the contact and vertical-specific information about the customer, who is interested in a specific product or service, sent to PX after this customer filled in and submitted the web form. 

Lead campaigns have the widest range of options and statistics on the platform.

Call is a type of action when the customer clicks Click to Call button on an ad page of the call publisher, that dials the certain provider's number. Buyers pay for calls that last longer than the amount of time agreed for each of their campaigns. 

Call & Lead is the product category that includes both lead and call: 

• Call & Lead publishers send lead data along with lead phone number on ping.
• After receiving a successful ping response, the publisher sends a call transfer to the campaign that won the bid.
• If the call is accepted, the publisher sends a post request with full lead data.

Call & Lead campaigns have combined lead and call settings.

Data category indicates files or batches with large amounts of data (aged leads).

Data campaigns can accept aged leads via data order files or API delivery.

Click is a type of action when the customer actually clicks on the advertisement with a link to a certain web page. All clicks are tracked by HasOffers.

Other category is used for Partner Offers.

Detailed information by each category can be found in the following reports:

• Buyer campaign report
• Buyer performance report
• Campaign performance report
• Net revenue report
• Publisher performance report