Escore is the result of validation and verification of the Lead by third-party services (eBureau, Neustar, Nexmo, Whitepages Pro, Smarty Street, Forensiq, etc).
Each 3rd-party service integrated into PX has its own score range. But all checks made by these services are transformed into Escore, which is ranged from 0 to 1000:
- 1000 means that no check was performed because of some errors;
- 999 - check was not performed according to Publisher configurations;
- 0-10 - poor quality or fraud Lead.
In other words, 998 is the best possible Escore of the Lead, while 10 is the worst one.
Escore values can have different meanings for each PX platform, depending on what exactly services are integrated. To clarify score range for your PX platform, contact our Support Department.
Usually, verification services are set up on PX configuration stage with your account manager in PX. If you wish to integrate a new partner, contact our Sales Department.
Where Escore is Shown
Escore is displayed in the corresponding column of Leads Overview spreadsheet:
It can be also viewed on Lead Preview page, in Lead Details block:
On the Publisher’s level, you can configure the percentage of Leads that should be checked by 3rd-party verification services of your PX platform.
Go to Admin -> Publishers, find the desired Publisher and click Action -> Edit:
On a new page, click the pencil icon to edit General section and specify the desired percentage in Escore Check Percentage field:
For example, 20% means that 20% of incoming Leads from this Publisher will be checked by 3rd-party services of your PX platform.
Buyer Campaign Level
On the Buyer Campaign’s level, you can set the minimum threshold for Escore values.
Go to Campaign Settings, navigate to Volume and Quality section and specify the desired threshold in Escore Floor field:
Escore Floor set to 50 means that Leads will not come to this Buyer Campaign if their Escore is less than 50. Together with Source Quality Ceiling and Floor this helps to control the Leads flow between Publishers and Buyer Campaigns.