Getting Started with PX: Terms & Basics
Learn core PX platform terms: sales models, categories, account types, and tracking parameters.
PX terminology
- Sales models: exclusive, shared and undersold
- Categories: lead, call, call & lead, data, click, other
- Campaign posting types: ping post and direct post
- Education vertical integration
- Publisher account types: API, call, common and branded
- Private marketplace
Disposition engine
Security in PX
Master accounts
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