196.01.01 Release

Finally, Source Management biggest recent development became available for buyers! Now they have full visibility of the updated lead funnel columns and have even more insight into how their sources perform!

Source Management breakdown by publisher Sub ID now shows real-time statuses for each sub. This means less confusion for the clients and more straight-forward data analysis!
Sub ID statuses are mostly inherited from the publisher status, but can also reflect granular subs exclusions done from the old interface.

Now PX managers and buyers can view Buyer request duration as a new column that shows how long it took for the buyer to reply to PX API request. This will allow increasing the number of leads PX wins from publishers and reduce the number of timeouts on the publisher side.

On request of Select Quote and also to help other buyers to avoid leads with specific phone numbers (i.e. super shoppers) phone number filters were added to call campaigns and lead campaigns Additional filters.

• Aged leads delivery through API via new data campaigns & Aged Lead Pool analytical dashboard
• Leads overview: disposition column for publishers with vertical-specific custom names
• Source management: historical data change for CPA column based on a new goal
• Demo: support demo environment on live