Publisher PMPs selling leads to Open Exchange
Biggest feature for PMPs since PMPs. Now Publisher PMP accounts can sell leads to both/either their internal buyers and Open Exchange.
- new virtual "Open Exchange" buyer and campaigns to support a discreet proxy connection;
- PX Lead Offers for a granular lead routing between own campaigns and Open Exchange;
- easy & insightful reporting on Open Exchange sales, that doesn't disclose end buyers, but provides all data for optimizations