OE campaign is a set of virtual configurations created in order to start a lead (call) flow between particular private publishers and PX platform within one Publisher PMP account with Open Exchange traffic enabled.
To create a new campaign, go to Campaigns and click Create campaign -> OE campaign:
Create Open Exchange campaign pop-up appears:
Each virtual campaign is automatically named in a format [Account name] - Open Exchange - VERTICAL. It includes a set of OX campaigns that are eligible for the lead based on the vertical, their filters and other configurations.
Select verticals, for which you wish to create OX campaigns, and click Save.