Buyer is the company or individual who is looking for potential consumers of its products and services and, therefore, buys the leads or calls from publishers in order to get real customers.
To create a new buyer, go to Settings -> Buyers and click Create. A new page appears with three sections:
Mandatory fields are marked with an asterisk (*).
The first set of fields in the Contact info section allows entering the buyer name and the information about the person who represents it:
Enter the Buyer name, the name and title of the contact person, phone numbers, email and website.