PX lead offer is a set of configurations created in PX platform in order to set up and support the lead flow between your Publisher PMP account and Open Exchange buyers. Each PX lead offer operates in one vertical, so make sure you create a separate offer for each virtual campaign in your PMP.
PX lead offer is active and visible only for publishers and campaigns linked to it.
To view PX lead offer details, go to Offers, select PX Lead offer type, find the desired offer and click Action -> Offer details. A new page appears with the following blocks:
Click Edit in any section to change offer settings.
General
General Info section includes main information entered during offer creation:
- Offer ID - the unique ID of the offer in PX platform.
- Type - the offer type (PX Leads for PMP lead offers).
- Vertical - a market segment, in which an offer operates.
- Offer name - the name of the offer.
- Description - brief offer summary.
Destination
View and edit a set of campaigns that will buy leads from this offer.
The following info is displayed:
- Campaign mode - status of the campaign in source management. Click the arrow to change the status.
-
Campaign ID - the unique ID of the connected campaign.
- Campaign name - the name of the campaign.
Use Action menu to view campaign settings, adjust filters and bids, or disconnect the campaign from the offer.
Virtual campaign name includes Open Exchange - [VERTICAL] text and has no settings, only Delete option.
To connect a new campaign to this offer, click Add campaign, select the desired call campaign from the available list and click Save.
The list includes only campaigns that belong to buyers already linked to your PMP account.
Publisher access
Manage the list of publishers that can work with this offer.
The following info is displayed:
-
Publisher ID - the unique ID of the connected call publisher.
- Publisher name - the name of the publisher. Click the name to view publisher settings.
To add a new publisher, click Add publisher, select the desired publisher in the available list, and click Save:
The list includes only publishers already linked to the selected PMP account.
To disconnect the publisher from the offer, click Action -> Delete:
Routing
Create and apply lead routing rules for the offer to determine the order, in which it will be sold.
Click Add instructions to create the routing tree for incoming leads or click Edit to change existing instructions.
1. Select the routing mode:
- In sequence - incoming leads will be evenly distributed between private and virtual OX campaigns so that they receive the same number of leads during the day;
- Highest bid - the lead will be routed to the campaign from instruction list that offers the highest payout for the lead, either private campaign or virtual OX campaign.
2. At the start offer to these destinations - select the 1st campaign, to which the lead will be routed:
Repeat this step to add as many destination campaigns as you need. Each campaign from Destination section can be included in one bundle only once.
Click Else to select Next destinations - each sub-bundle is treated separately when counting the number of leads.
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