PX lead offer is a set of configurations created in PX platform in order to set up and support the lead flow between Publisher PMP account and Open Exchange buyers.
To create PX lead offer, go to Offers overview and click Create offer -> PX Lead offer above the table:
New PX lead offer page appears with the following fields:
1. Type - prefilled with PX Leads offer type.
2. Vertical - a vertical, in which an offer will operate.
Make sure you create a separate offer for each virtual campaign in your PMP.
3. Offer name - enter the name of the new PX lead offer. Include offer vertical to keep data organized.
4. Description (optional) - enter any additional offer details.
Click Save as soon as you're done.
As soon as PX lead offer is created, proceed with configuration following PX lead offer details article.