The PX Open Exchange is a vertical agnostic marketplace for leads and calls. PX Open exchange serves thousands of buyer campaigns and hundreds of buyers. Selling calls through the PX Open Marketplace, gives publishers a unique advantage. This article shows some of the features provided.
Account setup
Once your account is set up and you've received your promo number, you're provided with login credentials for your account at the PX platform.
If you have any questions, click the question mark icon at the top right of the platform to open our support widget:
To learn more, use search option in our Knowledge Base or contact your account manager.
Your dashboard
Visit your dashboard to review your stats over the last 30 days:
- View # of calls
- Average call payout
- % of paid calls
Payments
To view our past payments, navigate to Billing > Publisher overview.
Select a month to view your payment history, amount, and period.
Your offers
View your offers to see real-time up-to-date payout, regions (coverage) and hours of operation. To view the offers you are running, navigate to Reports -> Call overview report. Copy the name of your offer(s).
To find your offer, navigate to Offers, select grouping by PX call and search for your Offer name. To see the details of your offer, click Action -> Offer details.
Reports
The following reports are available for you:
- Dashboard – account statistics of the last 30 days.
- Call overview report – aggregate account and offer statistic.
- Transactions call report – transactional reporting. View payout, call results, geo information, duration and caller ID.
Reports can also be exported, find the Export your report button on the top right of most reports.
Sales information
If buyers provide sales information about your calls, you can find these in the Conversion column in Transactions call report. This information can be utilized to calculate the CPA of each campaign. If the column value reads ‘conversion’, the lead is converted to a sale by the buyer. To calculate your CPA:
Total payout / conversions = CPA.
Sales data definitions
Buyer sales data is mapped into groups by the buyer, for simplified analysis.
| Status |
Definition |
|---|---|
|
New |
The call has no disposition status yet. Either the lead was not contacted or no disposition data was uploaded. |
|
Contacted |
The call was successfully contacted and vetted but wasn't qualified |
|
Qualified |
The call was qualified for the offer and lead shows interest to purchase. |
|
Sale |
The call was converted to a Sale. |
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