As soon as you've mastered budget and capacity, let's think about customizing PX for specific needs of your campaign using custom values and private sources.
Custom values
Do you have relevant and actionable metrics for your campaign that is not currently measured in PX? Custom values can help you set your pricing strategies based on any necessary attributes.
Include up to 3 custom numeric values when updating your disposition to track additional data points that are specific for your campaign. This allows you to see more relevant data and make better buying and budgeting decisions.
Upload relevant metrics acccording to your campaign vertical, for example:
Mortgage
- Loan amount
- Credit score
- Loan-to-value ratio (LTV)
Health
- Health plan
- Credit score
Home Services
- Project revenue
- Project size
- Credit score
- Project time
- Successful install
Private marketplace
Private sources allow you to connect your sources to PX and disable them from other buyers. You can make PX one centralized place for all of your sources with a detailed statistic about them, making customer acquisition easier.
To turn PX into your private marketplace, click Add own sources on Source management page so that we can help you set this up.
As soon as private lead flow starts for your campaigns, you'll be able to track your performance per each private source:
Private sources are marked with a P orange icon.
Follow Buyer Guide for more information about your settings on open PX.
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