This article helps you understand how you can monitor the high-level state of your campaign: your average CPL per day, average daily lead volume and spend.
As soon as filter and payout rules have been set and leads have been bought by your campaigns, you can evaluate your current performance and determine how your changes affected it.
Go to your Dashboard and check Lead volume and Average lead cost cards to see general trends of your campaign:
Click Review CPL to view your campaign report with detailed information.
Your campaign report
Track leads in your campaign on each stage of their flow in Buyer campaign report.
Lead flow of the direct post campaign looks like this: Available leads -> Filtered leads -> Bids won -> Leads -> Payout:
The best way to increase your lead volume for direct post campaign is to set higher bids in payout rules.
If your campaign buys leads on ping post, your lead flow includes leads passing through campaign’s filters -> Pings -> Accepted pings -> Bids won -> Leads -> Payout:
To increase lead volume for ping post campaign, remember that your filters limit your volume and you can always adjust them in filter management settings.
Your Average ping bid, Take rate and Acceptance rate also indicate your performance as a ping post buyer.
Total goals, Buyer revenue and CPA columns of the report are calculated based on your disposition data uploaded on a previous step.
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