Now when you track your performance on a source level for different groupings and assess your sales funnel, get a bigger picture of the lead market and act on it immediately.
Available & filtered leads
Source management also includes information about Available leads and Filtered leads for each source.
The ratio between available and filtered leads allows you to determine the following:
- How much volume you're missing and why
- What is the potential volume on a source level
- How to test high converting, high-CPL lead sources
Click on the desired value in Filtered leads column to see specific reasons why some leads were filtered out by your campaign:
Having identified reasons why you're missing leads, check your filter rules once more and set daily budget and lead capacity for your campaign.
Daily budget and lead capacity
Disposition enables you to determine the most productive sources, publishers and traffic types for your campaign. Based on this information, you can adjust your daily volume in source management per source.
You can set high payouts for these sources and still maintain a steady average CPL using one of these approaches:
- bid higher and set a daily leads cap;
- bid higher and set a daily budget.
Read more about setting daily caps and budgets on a source level.
It's a useful practice to set capacity and budget per traffic type first in order to track high-level campaign performance. Then you can set caps per particular publishers that perform well for your campaign, and finally - per specific sources.
As soon as you're done with analyzing your filters and budget and capacity of your campaign, let's think how to customize PX for your vertical-specific needs.