Jornaya is a data-as-a-service (DaaS) company working in markets where customers invest significant time researching, analyzing, and comparing options on major-life purchases, such as cars, loans, insurance, or degrees.
Jornaya organizes and provides access to these behaviors enabling marketers and their partners to have the smartest and safest interactions with customers. By working with lead generation companies, comparison shopping services, and other partner-contributed data sources, Jornaya has a first-hand view of 200+ million purchase decisions every month.
LeadiD is a unique identifier that’s generated the moment a customer lands on a webpage where Jornaya's technology is installed. As a customer continues their journey on the site, the LeadiD witnesses their interactions and collects data related to their experience in a privacy-friendly manner.
Lead buyers use the LeadiD to unlock an expanded data set from Jornaya to evaluate transparency, performance, and compliance indicators.
Check publisher's leads with Jornaya
If you wish leads of the particular publisher to be verified by Jornaya service, go to Publisher Settings -> Lead verification block and follow the instructions.
Set Jornaya filter rules
You can set filter rules for buyer campaigns based on Jornaya information sent in the lead.
To do that, go to Campaigns, find the desired campaign and click Action -> Additional filters:
On a new page, configure the filters that you need: