Private marketplace (PMP) allows buyers and publishers to connect their sources to PX invisibly from other platform participants and have one centralized place for all their sources.
This helps to keep direct relationships between buyers and publishers separately from public traffic and at the same time use all features provided by the PX platform like source management, sales funnel, centralized billing, and extensive reporting.
As soon as publishers are connected to the PMP account, all their sources become private, meaning that they start selling leads or calls only to campaigns of the buyers connected to the same PMP, and their leads/calls don't participate in the open exchange.
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