Ping Post Report shows the information about lead-posting processes between API publishers and PX, including the detailed statistics about pings, posts and leads bought by PX.
This report is a convenient tool for tracking incoming leads on each stage of their flow (Pings -> Accepted Pings -> Posts -> Leads -> Revenue -> Margin), as well as for determination of PX success in the lead-posting process (Take Rate -> Acceptance Rate -> Win Percentage). The report provides you with extensive filtering options.
Ping Post Spreadsheet
To view this report, go to Reports -> Ping Post Report.
Ping Post spreadsheet can be sorted by columns. Click any column heading to sort the spreadsheet down, click one more time to sort it up.
You can also select columns to display, depending on the information you need. To modify the spreadsheet, click the gear icon in the upper right corner and select necessary checkboxes.
The following columns are displayed by default:
1. Date Time - a week, day or hour (depending on filter selected above), for which the information is presented. Daily breakdown is displayed by default.
2. Pings - the number of ping requests sent from your system to PX.
3. Accepted pings - the number of your pings accepted by PX.
4. Posts - the number of post requests sent from your system to PX.
5. Leads - the number of leads sold on post.
6. Avg Ping CPL shows the average PX bid on ping. Click the value to view Ping Payout Spread chart showing the correlation between the number of leads and bid amounts.
7. Publisher Revenue - the total amount of money paid by the PX platform for your leads reported in post responses.
8. CPL - the average cost for one lead paid by PX. Click the value to view Calculated CPL Spread chart showing the correlation between the number of your leads sold and PX payouts.
9. Net Spending shows the difference between Publisher Revenue and forecasted lead returns based on previous periods.
10. Take Rate is the ratio of Accepted Pings to Pings, which shows the percentage of leads that PX bided on ping to the total number of your ping requests.
11. Acceptance Rate shows the ratio of Leads to Posts, which shows the percentage of successful posts to the total number of your posts requests sent to PX.
12. Ping Response Time shows the average processing duration of your ping requests. Click the value to view Ping Response Time Spread chart showing the correlation between the number of pings and the processing time.
13. Post Response Time - shows the average processing duration of your post requests. Click the value to view Post Response Time Spread chart showing the correlation between the number of posts and the processing time.
Ping Post spreadsheet can be filtered by date, vertical, post type (ping post or direct post), and also includes a red customizable filter, which allows grouping report data by period (Hour, Day, Week), vertical, publisher or state.
To filter the report by date, click on the date picker and select the preferred period or click the first and last dates of the period in the calendar.
To filter the report by publisher or vertical, use corresponding drop-down menus:
If you select a particular publisher, Publisher sub ID filter appears:
Enter the necessary value in a Search field if there is no item you need on the list. Click Reset to view data for all publishers.
The red filter allows you customizing ping post report using filtering by Hour, Day, Week, Vertical, Publisher or State:
Each selected filter will change the spreadsheet by replacing the first column and showing other values according to the filter.
Click Reset to view the default item (Day).
To visualize the report, click the black drop-down list and select one of the alternative charts (Stacked Area or Bubble chart):
Stacked Area Chart
Stacked Area Chart has two filters (blue and green) where any two columns of the report be selected for visual display:
Place the cursor on any point to see the tooltip.
When Bubble Chart is selected, three new filters appear (blue, green and red). These filters allow you to select three different columns of the report for visualization.
Point the cursor on any bubble to see the tooltip. Tooltips in the chart are colored in accordance with colors of corresponding filters.
To export the report, click Export Your Report at the bottom of the spreadsheet. Export Data pop-up window will appear:
Choose preferred separator (comma, semicolon or pipe) and click Proceed. A tooltip will appear in the upper right corner of the screen:
Click the tooltip to dismiss it.
You will receive the notification as soon as the report is ready for download. To download the report, go to Reports -> Export Downloads.
A page will appear showing all recently requested reports.
To download the report, click Action -> Download as CSV or XLSX file.