The following options are available:
Set different bids according to the duration of the call in seconds.
For example, you can set the following rules:
- $10 bid for calls that lasted 2-5 minutes;
- $20 bid for calls that lasted 5-10 minutes;
- $50 bid for calls that lasted longer than 10 minutes.
In this case, bid rules will look like this:
For detailed instructions on how to set a bid rule, follow Bid management article.
Day & time of the call
You can also set different bid rules based on which day of the week and time of the day the call is forwarded to the campaign, either for each day independently or for multiple days at once.
For example, you can set a $30 bid for all calls forwarded to the campaign during your regular working hours:
The bid rule will look like this:
Region of the caller
You can also set bid rules based on the state where the caller is from. For example, you can bid higher on calls from states that you're more interested in.
For example, you can set $30 bid for calls that come from the states of Alabama, Georgia, and Florida:
Publisher & promo number
You can configure dynamic pricing on the call publisher level and even on a promo number level.
For instance, you wish the campaign to pay $20 for each successful call from a particular publisher and $30 - from specific promo number:
Read more about additional options available in Bid management.