Disposition Breakdown Report shows all Leads that were sold to Buyers, and for which Disposition status was changed, with an option to filter them by date, Buyer, Publisher, and Vertical.
Disposition Breakdown Spreadsheet
To view this report, go to Reports -> Disposition Breakdown Report.
Disposition Breakdown spreadsheet can be sorted by columns. Click any column heading to sort the spreadsheet down, click one more time to sort it up.
You can also select columns to display, depending on the information you need. To modify the spreadsheet, click the gear icon in the upper right corner and select necessary checkboxes.
The following columns are displayed in the report:
- Disposition - disposition statuses of Leads.
- Total Leads shows the number of Leads per each disposition status for the selected period.
- Payout – the amount of money paid for Leads with this status during the corresponding period.
- Cost per Lead – average cost per Lead that Buyers paid to PX calculated as Payout/Total Leads.
- Average Reach Time shows the average time from the date when the Lead was sold to the date of Disposition change. <!--[if !supportAnnotations]-->
Disposition Breakdown spreadsheet can be filtered by date, by Publisher, by Buyer, and by Vertical.
To filter the report by date, click on the Date picker and select the preferred period or click the first and last dates of the period in the calendar.
To filter the report by other parameters, use corresponding drop-down menus:
Enter the necessary Publisher or Vertical in a Search field if there is no item you need on the list.
If you select a particular Publisher or Buyer, Publisher Sub ID and Buyer Campaign filters appear:
Click Reset to view all items in the list.
To visualize Disposition Breakdown Report, click the black drop-down list and select one of the alternative charts (Bubble or Column Chart):
When Bubble chart is selected, three new filters appear (blue, green and red). These filters allow you to select three different columns of the Disposition Breakdown Report for visualization.
Point the cursor on any bubble to see the tooltip. Tooltips in the chart are colored in accordance with colors of corresponding filters.
Column chart shows numbers for different Disposition statuses as well as a green filter where any column of the report can be selected for visual display:
Point the cursor at any point to see the tooltip.