Offer Categories help you labeling your Offers according to Vertical, targeting, product type or any other parameters. As soon Offer categories are created in your platform, you can assign each Offer to one or multiple categories and sort Offers spreadsheet by Offer Category.
Do not confuse Categories, which are used for organizing your Offers, with Groups used for redirecting traffic between Offers for different audiences.
To create a new category, go to Offers, navigate to Settings block in the lower right corner of the screen and click Categories Settings:
A new page appears with a list of categories created in the platform (if there were any):
Click Create at the bottom of the spreadsheet, enter Category Name, select active status and click Save:
Now you can assign Offers to your new category using Advanced Settings page of each Offer.