Dashboard provides an insight into the general performance of buyer activities. View various statistic parameters about each of buyer's campaigns for the last 30 days, including the number of leads bought, the average cost per lead, buyer's potential reach, disposition data, and sales funnel.
Select the view type at the top of the page to see either buyer or publisher dashboard (the selection will be saved as default for your account):
Account statistics shows the number of live campaigns and the number of leads (calls or clicks) bought by this buyer during the last month.
Live campaigns mean campaigns that are On in Source management.
Leads volume card shows the number of leads bought by this campaign during the last 30 days:
Point the cursor on any chart point to see the number of Leads for the particular day. Click Check your leads to go to Leads overview of this campaign.
Average lead cost
Average lead cost card shows the average cost per lead during the last 30 days (calculated as Total Payout/Number of Leads bought):
Click Review CPL to view the corresponding Buyer campaign report.
Potential reach card shows the number of potential leads in campaign's vertical and the percentage of all available leads that correspond to campaign filters.
Click Increase reach to go to Filter management.
Lead disposition card shows the information about the uploaded conversion data:
Click Get Started to upload your disposition file.
When files with converted lead data are regularly uploaded, the card looks like this:
Click Upload a file to upload more disposition data.
Sales funnel card visualizes your disposition data from Source management for the last 30 days. This card shows an inverted pyramid with 6 segments according to vertical-specific disposition statuses, with the conversion rate for each status.
Hover over the section to see the tooltip with a number of actual leads reported in that status.
Click Manage your sources to go to Source management page.
Add your own source
This card allows buyers to connect their sources to PX and disable them from other buyers. They can turn PX into their private marketplace to make customer acquisition easier.
Click Lean more -> Yes in the info pop-up to send an email to PX manager with the buyer's application.
As soon as the private lead flow starts for buyer's campaigns, they will be able to track their performance per each private source.