How to Access
Access Payout Management from the following places:
- Go to Campaigns, find the desired campaign and click Action -> Payout Management.
- Go to desired campaign settings and click Payout Management in the left-side menu:
Default Payout is the amount for which the campaign will buy leads that don’t match any of the payout rules.
To change the default payout, click Edit:
Depending on the campaign posting type and category, the following fields can be available:
- Direct Bid (for direct post campaigns) - the price that the campaign is willing to pay for a lead. Direct Bid must be higher than Floor Payout in campaign settings.
- Call Payout and Call Duration (for call campaigns) - read more in Call Campaign Settings article.
Conditional Payout Rules
This block shows a numbered list of all payout rules previously configured for this campaign. Rules that are placed higher are applied first:
Prioritize the list of payout rules easily using drag'n'drop option.
by changing their order. Click the icon next to the rule number and drag the rule to the preferred position:
If you wish this rule to be applied first, move it above the conflicting rule
To remove the rule, click Action -> Remove and Yes in the confirmation pop-up.
Add/Edit Payout Rule
Click Action -> Edit to change the existing rule or click Add payout rule to create a new rule.
Add/edit payout rule block appears:
All existing rules become hidden but you can expand Conditional payout rules block anytime to look through them.
Basic configurations are the following:
1. Enter Payout that the campaign will pay for specific leads according to the rule you create.
2. Select the appropriate lead attribute from Attribute list:
Click the name of the category to see all related attributes.
The list of attributes in Attribute dropdown varies according to a vertical selected. Start typing the attribute name in the Search field to find it.
3. Select one of the conditions from Match type list that appears:
4. Enter the Value (or select it from the list), to which the selected attribute should match in the lead. It can have different formats according to previous selections.
When one of the negative match types is selected (is not, not in a list, etc.), Mandatory filter rule checkbox appears. Select it if you wish to receive only leads that include selected attribute with a value in it. In this case, all leads with empty tag specified or without this tag at all, will not pass through the filter.
This field for payout rules works similarly to filter rules. Check Filter Management article for a specific example.
Create complex rules using And and Or statements and create as many layers as you need.
To save the rule designed, click Confirm, and you will be returned to the full list of rules. As soon as you're done with payout rules editing for this campaign, click Confirm one more time to apply all the rules.
If someone else changed payout rules while your editing, you will be asked whether to apply or discard your changes:
You can also remove separate rule branches while editing payout rules.
Here is a set of payout rules as an example:
These payout rules determine the prices for the following leads:
- $30 for each lead from publishers 1111 and 2222 that comes on Monday, Tuesday, Wednesday, Thursday, Friday and Saturday from 9 am to 6 pm.
- $35 for each lead from publishers 3333 and 4444, captured on Sunday.
- $50 for each lead from the publisher 5555 and sub IDs 15111, 16111, 17111, that comes from New York (NY) state.
- $45 for each lead from the publisher 6666 and Search traffic type.
Payout rules work independently. In case of conflict between different payout rules, the rule higher in the list is applied. If the campaign receives the lead according to configurations in Source and Filter Management, but there is no payout rule for this lead, Default Payout is used.