Offer is a promise of payment in exchange for advertising results such as sales, views, or downloads. An Offer includes all aspects of that promise, like what results are worth payment and what product or service is being promoted.
Offers section in PX platform shows information about all existing Offers, including options for new Offer creation or creating a similar one, and links to Reports and various Offer settings of the platform.
Offers section is available only for PX platforms that use HasOffers tracking system and allows to manage HasOffers functionality via PX interface.
To view the list of all Offers in PX, log in to your PX platform and go to Offers section.
Offers spreadsheet appears:
Offers spreadsheet can be sorted by columns. Click any column heading to sort the spreadsheet down, click one more time to sort it up.
Click the magnifier icon to make a search by Offer Name or Offer ID:
You can also select columns to display, depending on information you need. To modify the spreadsheet, click the gear icon in the upper right corner and select necessary checkboxes:
The following columns are displayed:
- Offer Name shows the name of the Offer.
- Offer ID - the unique ID of the Offer in PX platform.
- Offer Category - the category of this Offer that helps to organize offers based on Vertical, payout types, etc. Offer Categories are created in Categories Settings page.
- Clicks - the number of clicks from this Offer for the selected period.
- Total Cost - the total amount of money earned by Publisher for the selected period.
- Quality - the average Lead Quality Score of this Offer for the selected period. For other buyer categories, 0% is displayed.
To create a new Offer, click Create Offer below the spreadsheet and follow this document.
Platform Statistics block is located at the top of the page, showing the total number of leads generated by your PX platform, total revenue, total amounts of clicks and conversions and average lead quality score:
Next three blocks are located at the bottom of the spreadsheet:
Your Reports block shows links to PX reports. All the information about reports can be found in the corresponding section.
Conversion Report block shows the general number of conversions during the selected period and links to Publisher Conversion Report.
Settings block shows links to main configuration pages related to Offers:
Offers spreadsheet can be filtered by date. To filter it, click on the Date picker and select the preferred period or click the first and last dates of the period in the calendar.
Click Reset to view all items in the list.
To visualize Offers spreadsheet, click the black drop-down list and select one of the alternative charts (Bubble or Column Chart):
When Bubble Chart is selected, three new filters appear (blue, green and red). These filters allow you to select three different columns of the spreadsheet for visualization.
Point the cursor on any bubble to see the tooltip. Tooltips in the chart are colored in accordance with colors of corresponding filters.
Column Chart includes Offer Name filter and a green filter where columns of the spreadsheet can be selected for visual display:
Point the cursor on any column to see the tooltip.