Buyer campaign report

To view the report, go to Reports -> Buyer campaign report.

Click any column heading to sort the report down, click one more time to sort it up.

Select columns to display depending on the information you need. Click the gear icon in the upper right corner and select necessary data points.

Buyer campaign report for lead and call & lead categories gives the information about all leads offered to your campaign, including bought, returned and rejected.

The following columns are displayed:

1. Period - a week, day or hour (depending on the grouping), for which the information is presented. Click week period to view the report for days of this week. Click day period to view the report for hours.

2. Available leads show all leads (including Filtered leads, leads offered and not offered to this campaign) and Pings sent to the campaign's vertical for the corresponding period.

3. Filtered leads – the number of leads that didn't pass through campaign’s filters. Click the value to see the pie chart with a tool-tip showing which filter stopped leads.

Click on the segment to view filtered leads in Transactions outbound report for corresponding campaign and period.

4. Pings – the number of pings sent to this campaign. Click the value to view Pings pie chart showing information about successful and error responses:

Point the cursor on any segment of the diagram to see the tooltip about the type and the number of responses. Click on the segment to view Transactions outbound report for the corresponding campaign, period and response type.

5. Accepted pings – the number of pings accepted by this campaign.

6. Average ping bid shows the average buyer’s bid price for a lead on accepted pings. 

7. Bids won – the number of successful pings with a bid that led to the post request. Click the value to view Bids won pie chart showing the number of success and error responses:

Hover over the segment to see the tooltip about the type and the number of responses. Click on the segment to view Transactions outbound report for the corresponding campaign, period and response type.

8. Leads (Calls) – the number of leads or calls sold to this campaign during the corresponding period.

9. Paid calls (for call & lead campaigns) - the number of paid calls that were successful according to campaign configurations.

10. Spend – your spending on leads bought in this campaign.

11. CPL – average cost for one lead for this campaign. 

12. Take rate shows the ratio of Accepted pings to Pings.

13. Win percentage is the ratio of Bids Wwon to Accepted pings, which shows the percentage of how many bids of this campaign has won.

14. Acceptance rate is the ratio of Leads bought to Bids won.

15. Total goals - the number of goals reached during the selected period of time.

16. ROI - your return on investment for the selected period.

17. CPA (cost per acquisition) shows the average amount the buyer paid for reaching one goal (the ratio of Payout to Total goals).

Click 3 dots -> Leads to view all leads bought during the corresponding period.

When Internet users click Call me back button on some websites, they receive calls and answer questions. While the user is on the phone, the owner is being paid.

Buyer campaign report for Calls shows the following information: 

1. Period - a week, day or hour (depending on the grouping), for which the information is presented. Click week period to view the report for days of this week. Click day period to view the report for hours.
2. Calls - all calls made in the system.
3. Paid calls - the number of paid calls. A call becomes paid according to configurations in call campaign settings.
4. Transactions - unique calls, usually equal to Calls.     
5. Earned shows how much campaign paid for calls.     
6. Paid % - the percentage of calls converted into paid calls.

Buyer сampaign кeport for Clicks shows the following information:              

1. Period - a week, day or hour (depending on the grouping), for which the information is presented. Click week period to view the report for days of this week. Click day period to view the report for hours.
2. Views - the number of advertisement views, empty on  live.
3. Clicks - the number of clicks on advertisements, empty on live.
4. Payout - your spending clicks.
5. Click-through rate - effectiveness of the advertising provider (the ratio of Clicks to Views).

Buyer сampaign report for Data shows the number of sold Data orders and money paid for them to PX:

1. Period - a week, day or hour (depending on the grouping), for which the information is presented. Click week period to view the report for days of this week. Click day period to view the report for hours.
2. Quantity - the number of bought data orders.
3. Payout - your spending for the selected period.

Buyer сampaign report for Other category shows the statistics of Partner offers and money paid for them to PX:

1. Period - a week, day or hour (depending on the grouping), for which the information is presented. Click week period to view the report for days of this week. Click day period to view the report for hours.
2. Quantity  - the number of events or actions.
3. Payout - money paid by a campaign to PX.

The report can be filtered by date and buyer campaign.

To filter the report by date, click Period and select one of the predefined periods:

Or click the calendar icon and select the first and last dates of the desired period:

To filter the report by buyer campaign, use the corresponding drop-down menu:

Enter the necessary value in a Search field if there is no item you need on the list. Only one campaign can be shown at once.

You can also group the table and replace the first column using Group by lists for period (Hour, Day, Week) and category (Lead, Call, Click, Data, Other, Call & Lead).

To visualize the report, click Graph arrow. The graph has two filters where any two columns of the report can be selected for visual display:

Place the cursor on any point to see the tool-tip.