Defining your individual customer lifetime value may be difficult in some verticals. Cost per Acquisition (CPA) helps you calculate your ROI and indicates your campaign performance level. You can set a unique acquisition goal for your lead campaign and effectively track the ROI by matching your disposition data to lead data in PX.
Setup a Campaign for Tracking ROI
- Set your conversion goal. Configure Target CPA Status and CPA in your campaign settings.
- Generate & Upload Lead Disposition File. Generate a lead disposition file from your CRM or lead management software. Format and upload the file. PX remembers which fields and columns are mapped, so you only have to do it once.
- Calculate ROI. ROI is calculated based on your target CPA, number of conversion goals reached and your spend for this period: (conversions * target CPA - spend)/spend * 100%
Check ROI in Different Verticals article for specific examples.
Your ROI is affected by average closing/converting time, your lead sources, your CPL, and other factors. Altering your bidding rules can help you receive the right leads, adjusting your filters can help you expand your acquisition.
PX offers a range of functionality to optimize performance. Check How to Improve Your ROI article for more information.
For guidance on how to optimize your sources to effectively increase ROI, contact your client success manager. We’re always happy to assist you!