Lead campaign is a set of buyer configurations created in PX platform in order to start a lead flow between particular publishers and buyer. All campaigns are easily scaled across all verticals.
To view and edit settings of your campaign, go to Campaigns, find the desired campaign and click Action -> Campaign Settings.
Campaign Settings page appears, including four sections:
To make changes, click Edit.
If you wish to change some settings of your campaign, contact your PX account manager.
General settings describe basic configurations of the campaign, which are further used in API configurations.
1. Buyer - your unique name as a buyer on the platform.
2. Campaign ID shows the unique ID of this campaign.
3. Category - the category of this campaign (Lead, Call, Click, Data, Other).
4. Vertical - a lead generation niche, in which your campaign buys leads.
5. Campaign name - a unique name of your campaign.
6. Sales model - the sales model of your campaign (None, Exclusive, Shared, Undersold or Mixed).
7. Post type - the type of lead posting of your campaign (PING POST, DIRECT POST, BULKPOST, EMAILLISTPOST, LEGDELIVERY).
8. Country - country selected during creation of this сampaign.
9. Currency - the currency of this campaign.
10. Status - the status of the campaign:
- Published - this campaign is enabled and receives the leads.
Prepublished - this campaign is Off in Source Management and does not receive any leads.
- Deleted - this campaign is removed from the list of campaigns and disabled from the leads flow.
Commercial settings describe financial configurations of this campaign.
1. Tier - the tier, to which this campaign is assigned (1, 2, 3, 4, 5 or 0).
2. Duplicate prevention - the number of days, for which a duplicated lead cannot be offered to this campaign (30 is recommended).
3. Payout quality (%) - the payout quality of your campaign that depends on lead returns and number of rejected leads.
Payout Quality is used in the bidding process. For example, Buyer A has 100% PQ, while Buyer B has 95% PQ. If both Buyers bid $10 for a Lead, the bid of Buyer A is calculated as 100%**$10 =$10, and Buyer B’s bid is 95% x$10 =$9.50. In this case, Buyer A wins the Lead.
4. Direct bid (only for direct post campaigns) - the price paid by this campaign for each lead.
Quality section contains quality score configurations of the campaign.
1. Source quality ceiling - the maximum publisher tier to post leads to your campaign (Excellent, Very good, Good, Fair, Below average or Poor).
The Goal is the specific disposition status of the lead that you strive to reach (most often - Customer). Goals are configured on a campaign level together with your expected revenue when it is achieved. Read more about Disposition Goals.
Fill in the fields:
1. Target CPA Status - set the desired lead status that matches your target acquisition. To remove the goal, select None status.
2. Target CPA - set the target revenue that you expect to receive when your goal (specific lead disposition status) is reached.
Volume & Allocation
Volume & Allocation section allows you to view the monthly and weekly volume of your campaign and configure daily leads capacity and budget. By default, No limit is set for each lead capacity and budget.
1. Leads - the maximum daily number of leads that you want to buy in this campaign.
2. Budget allocation - the daily budget that you wish to spend in this campaign.
If daily lead capacity and/or budget is reached, leads are not posted to your campaign until the next day starts or this cap (budget) is increased.
Considering that PX platform adjusts the lead flow to fill capacities of all campaigns in the platform, there can be a small infelicity in lead caps, meaning that campaign can receive several leads a day more (or less) than configured.
Click Save as soon as you are done with campaign settings.