Lead campaign dashboard provides an insight into the general performance of your lead buying activities. View various statistic parameters about each of your campaigns for the last 30 days, including the number of leads bought, the average cost per lead, your potential reach, disposition data, and your sales funnel.
Your dashboard is intuitive and simple to use. It contains links to your key configurations that can help you increase performance of your campaigns.
Read about dashboards for other product categories:
Navigation
Select the particular campaign in the list to view the information related to it:
Open Other settings list to go to campaign settings, API configuration, payout management (for direct post campaigns) or to manage disposition:
Account statistics at the top shows general data about your performance, including live campaigns and leads (calls or clicks), bought during the last 30 days.
Dashboard cards
The following information about your campaign is divided into 6 cards:
Lead volume
Lead volume card shows the number of leads bought by this campaign during the last 30 days:
Point the cursor on any chart point to see the number of Leads for the particular day. Click Check your leads to go to Leads Overview of this Campaign.
Average lead cost
Average lead cost card shows the average cost per Lead during the last 30 days (calculated as Total Payout/Number of Leads bought):
Click Review CPL to view the corresponding Buyer campaign report.
Potential reach
Potential reach card shows the number of potential leads in your vertical and the percentage of all available leads that you receive according to campaign filters.
Click Increase reach to go to Filter management page.
Lead disposition
ROI calculator card shows the information about the uploaded conversion data:
Click Get Started to upload your disposition file.
When files with converted lead data are regularly uploaded, the card looks like this:
Click Upload a file to upload more disposition data.
Regular uploading of your converted lead data allows you to track your performance on the source level. Follow these articles for more information:
Sales funnel
Sales funnel card visualizes your disposition data from Source management for the last 30 days. This card shows an inverted pyramid with 6 segments according to vertical-specific disposition statuses, with conversion rate for each status:
Hover over the section to see the tooltip with a number of actual leads reported in that status:
Click Manage your sources to go to Source management page.
Add your own sources
Connect your sources to PX and disable them from other buyers by turn PX into your private marketplace to make customer acquisition easier.
Click Learn more -> Yes in the info pop-up to send an email to PX manager with your application.
As soon as the private lead flow starts for buyer's campaigns, they will be able to track their performance per each private source.
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