Dashboard provides an insight into the general performance of your lead buying activities. You can view various statistic parameters about each of your campaigns for the last 30 days, including the number of Leads bought, the average cost per lead, lead quality, your returns on investment, leads that can be potentially reached by your campaign and top sources where most of your leads come from.
Buyer Dashboard is intuitive and simple to use. It contains links to key configurations of the system that can help you increase your performance.
Leads volume block shows the number of Leads bought by this campaign during the last 30 days:
Point the cursor on any chart point to see the number of Leads for the particular day. Click Check your leads to go to Leads Overview of this Campaign.
Average lead cost
Average lead cost block shows the average cost per Lead during the last 30 days (calculated as Total Payout/Number of Leads bought):
Click Review CPL to view the corresponding Buyer Campaign Report.
Average lead quality
Average lead quality block shows the average quality of your leads for the last 30 days:
Click View quality report to go to Source Quality Report.
ROI calculator block shows the information about the uploaded conversion data:
Click Send File to send your disposition file.
When files with converted lead data are regularly uploaded, ROI calculator looks like this:
Click Calculate ROI, and a pop-up window appears with detailed information about your ROI:
Potential reach block shows the number of potential leads in your vertical and the percentage of all available leads that you receive according to campaign filters.
Click Increase reach to go to Filter Management page.
Sales funnel card visualizes your disposition data from Source Management for the last 30 days. This card shows an inverted pyramid with 6 segments according to vertical-specific disposition statuses, with conversion rate for each status:
Hover over the section to see the tooltip with a number of actual leads reported in that status:
Click Manage your sources to go to Source Management page.