Disposition Engine enables you to determine the sources (Publishers and Sub IDs), from which you receive the highest profits. Based on this information, you can adjust your sources, payouts, and filters in order to increase your performance and revenue.
Let’s go through the main steps and see the factors influencing your сampaign performance:
Upload Disposition Files Regularly
Lead Disposition shows the relationship between the lead and your returns on investment (ROI). On a campaign level, you can set the Goal and average revenue received when it is achieved. The goal means the specific disposition status of the lead that you strive to reach.
When disposition files are regularly uploaded, Total Goals reached, Buyer revenue, ROI, and CPA are reflected in Buyer and Buyer Campaign reports.
Contact firstname.lastname@example.org to start uploading files for your buyer campaign.
Check Your Goals Reached
When disposition files have been uploaded, you can see key indicators of your performance in the corresponding Buyer Campaign Report:
You can also see when exactly your goals were reached. In our case, we are interested in 20 of March, when 54 Goals were reached.
By default, this report shows information for each day. However, if Week is selected in the filter above, click on the value in Period column to see the daily report breakdown.
Find Leads With the Highest Conversions
Now you can track what leads have increased your ROI. Go to Leads and select the corresponding date in the date picker (20 of March in our case):
As soon as leads for this date are displayed, sort the report by Disposition column to see the statuses that were indicated in your goals:
Publisher, Source and Sub ID columns help you understand, where your profitable leads come from.
Prioritize the Most Profitable Sources
When you know the most profitable sources, prioritize them in your Source Management<!--[if !supportAnnotations]--><!--[endif]--> to make sure that you receive more leads that bring you real clients and revenue.
Configure Your Payout Rules
One more way to receive more leads that are profitable for your company is configuring Payout Management.
If you already know that some lead has improved your ROI, go to Lead Preview of such a lead:
Navigate to Lead Attributes block:
This block contains vertical specific information that consumer specified when filling in the form.
If the lead with such attributes increased ROI of your campaign, buying more leads with similar attributes are likely to increase your revenue.
Now you can configure additional payout rules to pay, for example, $15 for each Lead with desired attributes, and $5 for leads that are potentially less effective for your business. In the long term, you will be able to track your performance and change your payout rules accordingly.
Payout Management is available only for Direct Post campaigns.
Adjust Your Filters
You can also configure filters that will allow you to receive similar leads from different publishers (with appropriate states, age, credit rating, etc.).
Many different lead types can work for your business. Make sure you make decisions based on the reliable period of time to see full trends instead of single quick results.