Disposition engine enables you to determine the sources (Publishers and Sub IDs), from which you receive the highest profits. Based on this information, you can adjust your sources, payouts, and filters in order to increase your performance and revenue.
Let’s go through the main steps and see the factors influencing your сampaign performance:
Upload disposition files regularly
Lead disposition shows the relationship between the lead and your performance. On the campaign level, you can set the Goal and average revenue received when it is achieved. The goal means the specific disposition status of the lead that you strive to reach.
Check your goals reached
When disposition files have been uploaded, you can see key indicators of your performance in the corresponding Buyer campaign report:
You can also see when exactly your goals were reached. In our case, we are interested in 20 of March, when 54 Goals were reached.
By default, this report shows information for each day. However, if Week is selected in the filter above, click on the value in Period column to see the daily report breakdown.
Find and prioritize productive sources
Now you can track what leads have increased your performance. Go to Source management and select the corresponding date in the date picker (20 of March in our case):
As soon as leads for this date are displayed, view your data for different source groupings to determine sources and publishers that perform well for you.
When you know the most productive sources, prioritize them to make sure that you receive more leads that bring you real clients.
Configure your payout rules
One more way to receive more productive leads for your company is to configure Payout management.
If you already know that some lead has improved your performance, go to Lead preview and navigate to Lead Attributes block:
This block contains vertical-specific information that costumer specified when filling in the form. If the lead with such attributes increased your campaign performance, buying more leads with similar attributes are likely to increase your revenue.
Now you can configure additional payout rules to pay, for example, $15 for each Lead with desired attributes, and $5 for leads that are potentially less effective for your business. In the long term, you will be able to track your performance and change your payout rules accordingly.
Payout management is available only for direct post campaigns.
Adjust your filters
You can also configure filters that will allow you to receive similar leads from different publishers (with appropriate states, age, credit rating, etc.).
Many different lead types can work for your business. Make sure you make decisions based on the reliable period of time to see full trends instead of single quick results.