How to improve your campaign performance

Lead disposition shows the relationship between the lead and your performance. On the campaign level, you can set the Goal and average revenue received when it is achieved. The goal means the specific disposition status of the lead that you strive to reach.

When disposition files are regularly uploaded, Total goals reached, Buyer revenue, ROI, and CPA are reflected in Buyer campaign and Campaign performance reports.

When disposition files have been uploaded, you can see key indicators of your performance in the corresponding Buyer campaign report:

You can also see when exactly your goals were reached. In our case, we are interested in 20 of March, when 54 Goals were reached.

Now you can track what leads have increased your performance. Go to Source management and select the corresponding date in the date picker (20 of March in our case):

As soon as leads for this date are displayed, view your data for different source groupings to determine sources and publishers that perform well for you.

When you know the most productive sources, prioritize them to make sure that you receive more leads that bring you real clients.

One more way to receive more productive leads for your company is to configure Payout management.

If you already know that some lead has improved your performance, go to Lead preview and navigate to Lead Attributes block:

This block contains vertical-specific information that costumer specified when filling in the form. If the lead with such attributes increased your campaign performance, buying more leads with similar attributes are likely to increase your revenue.

Now you can configure additional payout rules to pay, for example, $15 for each Lead with desired attributes, and $5 for leads that are potentially less effective for your business. In the long term, you will be able to track your performance and change your payout rules accordingly.

You can also configure filters that will allow you to receive similar leads from different publishers (with appropriate states, age, credit rating, etc.).