Escore is the result of validation and verification of the lead by third-party services (eBureau, Neustar, Nexmo, Whitepages Pro, Smarty Street, Forensiq, etc).
Each 3rd-party service integrated into PX has its own score range. But all checks made by these services are transformed into Escore, which is ranged from 0 to 1000:
- 1000 means that no check was performed because of some errors;
- 999 - check was not performed according to publisher configurations;
- 0-10 - poor quality or fraud lead.
In other words, 998 is the best possible Escore of the lead, while 10 is the worst one.
Escore values can have different meanings for each PX platform, depending on what exactly services are integrated. To clarify the score range for your PX platform, contact our suupport department.
Usually, verification services are set up on the PX configuration stage with your account manager in PX. If you wish to integrate a new partner, contact our sales department.
Where Escore is displayed
Escore is displayed in the corresponding column of Leads overview spreadsheet:
It can be also viewed on Lead preview page, in Lead details block:
Check publisher's leads for Escore
If you wish leads of the particular publisher to be verified based on their Escore, go to Publisher settings -> Lead verification block and follow the instructions.
Set Escore floor in campaign settings
On the Buyer Campaign’s level, you can set the minimum threshold for Escore values.
Go to Campaign Settings, navigate to Volume and Quality section and specify the desired threshold in Escore Floor field:
Escore Floor set to 50 means that leads will not come to this campaign if their Escore is less than 50. Together with Source quality seiling and floor, this helps to control the lead flow between publishers and campaigns.
Escore and lead quality score
Escore together with 30 other parameters (i.e. user session length, checks of IP address, ZIP code, email, etc.) forms the final lead quality.
Escore is also reflected as User Data Verification in the Lead quality score: