Category is the type of the product sold to the buyer campaign through PX, which is configured during the campaign creation.
Lead is the contact and vertical-specific information about the customer, who is interested in a specific product or service, sent to PX after this customer filled in and submitted the web form.
Lead campaigns have the widest range of options and statistics on the platform.
Call is a type of action when the customer clicks Click to Call button on an ad page of the call publisher, that dials the certain provider's number. Buyers pay for calls that last longer than the amount of time agreed for each of their campaigns.
Read more about PX calls.
Call & Lead
Call & Lead is the product category that includes both lead and call:
- Call & Lead publishers send lead data along with lead phone number on ping.
- After receiving a successful ping response, the publisher sends a call transfer to the campaign that won the bid.
- If the call is accepted, the publisher sends a post request with full lead data.
Call & Lead campaigns have combined lead and call settings.
Click is a type of action when the customer actually clicks on the advertisement with a link to a certain web page. All clicks are tracked by HasOffers.
Other category is used for Partner Offers.
Partner Offer mechanism allows advertisers using PX offers in order to buy traffic driven by PX publishers and receive clicks and conversions. In contrast to usual PX offers, you do not control what happens between the time when a user clicks on the banner and when you receive a conversion pixel. Consequently, there is no lead processed by PX platform.