Category is the type of the product sold the buyer campaign, which is configured during the campaign creation.
There are 5 buyer categories in PX platform: lead, call, click, data and other.
Lead is the contact and vertical-specific information about the customer, who is interested in a specific product or service, sent to PX after this customer filled in and submitted the web form.
Lead campaigns have the widest range of options and statistics in the platform.
Call is a type of action when the customer clicks Click to Call button on an advertisement page, that dials the certain provider's number. Buyers pay for calls that last longer than the amount of time agreed with each Buyer.
Read more about call campaigns.
Click is a type of action when the customer actually clicks on the advertisement with a link to a certain web page. All clicks are tracked by HasOffers.
Data category indicates Data Orders with large amounts of aged leads.
Other category is used for Partner Offers.
Partner Offer mechanism allows advertisers using PX offers in order to buy traffic driven by PX publishers and receive clicks and conversions. In contrast to usual PX offers, you do not control what happens between the time when a user clicks on the banner and when you receive a conversion pixel. Consequently, there is no lead processed by PX platform.