Source Management enables you to configure leads traffic received by a particular campaign.
Use one of the following ways to configure it:
Blocking Sources (Adding Exceptions for On Status)
Exception always refers to a particular Publisher that can have a number of chains supplying a campaign with the leads. These chains can be reduced by values specified in Source ID field.
Here are some examples of blocking:
1. Blocking a Sub - ALL_Publisher ID_Sub ID
0_1987_222 means that only Sub ID 222 is blocked, which means no leads will come to the campaign from Sub ID 222.
2. Blocking a Lead Campaign - Campaign ID_Publisher ID_ALL
11_1987 means that no leads gained by publisher for Lead Campaign 11 will go to the campaign. In this case, Lead Campaign ID is a critical value specified by Source ID field.
3. Blocking a Publisher - ALL_Publisher ID_ALL
0_1987 means that no leads from Publisher 1987 will go to the campaign because all the chains are cut on both sides of the publisher.
Prioritizing Sources (Adding Exceptions for On Status with Cherry Pick Enabled)
When a Source is prioritized, it sends leads to a campaign under any circumstances. Even Source Quality Scoring is ignored as well. Therefore, be attentive when prioritizing sources.
To prioritize a set of chains, specify a tunnel in Source ID field. All the chains that pass through this tunnel become prioritized. Here are three examples of prioritizing:
1. Prioritizing a Lead Campaign and a Sub - Campaign ID_Publisher ID_Sub ID
11_1987_111 specifies one and only source of leads because only one chain can pass through a tunnel that starts at Sub and ends at lead campaign. Such an exception starts supplying the campaign with the Leads using only the source specified.
2. Prioritizing a Lead Campaign - Campaign ID_Publisher ID_ALL
33_1987 specifies the tunnel between publisher and lead campaign. As you can see in the picture below, only two chains pass through this tunnel: 33_1987_222 and 33_1987_333. As a result, both of them are prioritized.
3. Prioritizing a Sub - ALL_Publisher ID_Sub ID
0_1987_222 means that only Sub ID 222 is prioritized. In this case, three chains pass through the tunnel between Publisher and Sub: 11_1987_222, 22_1987_222 and 33_1987_222.
Prioritizing configurations in Source Management have a high priority, so make sure you delete prioritized sources when a buyer campaign is paused. Otherwise, traffic will continue.