Call & lead campaign dashboard provides an insight into the general performance of your call & lead buying activities. View various statistic parameters about each of your campaigns for the last 30 days, including the number of leads bought, the average cost per lead, your potential reach, disposition data, and your sales funnel.
Your dashboard is intuitive and simple to use. It contains links to your key configurations that can help you increase performance of your campaigns.
Average call cost
Average call cost card shows the average cost per call during the last 30 days, calculated as Total Payout / Paid Calls:
Click Review call CPL to view the corresponding Buyer campaign report.
Potential reach card shows the number of potential calls & leads in campaign's vertical and the percentage of all available calls & leads that correspond to campaign filters.
Potential leads are equal to Lost bids in Source management for the same period, calculated as Total bids - Won bids.
Disposition card shows the information about the uploaded conversion data:
Click Upload a file to upload more disposition data.
Sales funnel card visualizes your disposition data from Source management for the last 30 days. This card shows an inverted pyramid with 6 segments according to vertical-specific disposition statuses, with conversion rate for each status:
Hover over the section to see the tool tip with a number of actual leads reported in that status.
Click Manage your sources to view Source management page.
Call volume card shows the number of leads bought by this campaign during the last 30 days:
Point the cursor on any chart point to see the number of calls & leads for the particular day. Click Check my calls to view Buyer campaign report of this campaign.
This card shows the ratio of paid calls to the total number of calls routed to this campaign.
Click View calls report to view Call overview report for this period.