Call & lead campaign dashboard provides an insight into the general performance of your call & lead buying activities. View various statistic parameters about each of your campaigns for the last 30 days, including the number of leads bought, the average cost per lead, your potential reach, disposition data, and your sales funnel.
Your dashboard is intuitive and simple to use. It contains links to your key configurations that can help you increase performance of your campaigns.
Read about dashboards for other product categories:
Navigation
Select the particular campaign in the list to view the information related to it:
Open Other settings list to go to campaign settings, API configuration, payout management (for direct post campaigns) or to manage disposition:
Account statistics at the top shows general data about your performance, including live campaigns and leads (calls or clicks), bought during the last 30 days.
Dashboard cards
The following information about your campaign is divided into 6 cards:
Average call cost
Average call cost card shows the average cost per call during the last 30 days, calculated as Total Payout / Paid Calls:
Click Review call CPL to view the corresponding Buyer campaign report.
Potential reach
Potential reach card shows the number of potential calls & leads in campaign's vertical and the percentage of all available calls & leads that correspond to campaign filters.
Potential leads are equal to Lost bids in Source management for the same period, calculated as Total bids - Won bids.
Click Increase reach to either edit your filter rules or increase lead capacity:
Disposition
Disposition card shows the information about the uploaded conversion data:
Click Upload a file to upload more disposition data.
Regular uploading of your converted lead data allows you to track your performance on the source level. Follow these articles for more information:
Sales funnel
Sales funnel card visualizes your disposition data from Source management for the last 30 days. This card shows an inverted pyramid with 6 segments according to vertical-specific disposition statuses, with conversion rate for each status:
Hover over the section to see the tool tip with a number of actual leads reported in that status.
Click Manage your sources to view Source management page.
Call volume
Call volume card shows the number of leads bought by this campaign during the last 30 days:
Point the cursor on any chart point to see the number of calls & leads for the particular day. Click Check my calls to view Buyer campaign report of this campaign.
Paid calls
This card shows the ratio of paid calls to the total number of calls routed to this campaign.
Click View calls report to view Call overview report for this period.
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