PX provides 4 verification services that can be integrated in your Private marketplace lead flow:
View Summary for comparison and pricing.
TransUnion
TransUnion returns a credit score range of the lead. This service can be enabled on request.
View results of TransUnion check in Credit rating column on Leads overview page.
Neustar
Neustar checks contact information accuracy (name, address, phone, etc.).
To enable this service in PX, go to Lead verification block in publisher settings and set desired percentage of traffic in eScore field.
In addition, this service is embedded in PX Leadscore API.
Download the instructions to read more.
For leads verified by Neustar, the following fields are available on the post:
| Address_-_Score: "16" |
Phone_-_Activity: "1" |
| Address_-_Validation: "1" |
Email_-_Score: "80" |
| Address_-_Residential/Business_Delivery_Indicator: "B" |
Email_-_Validation: "1" |
| Address_-_Vacancy_Indicator: "N" |
Email_-_Reason_Code: "0" |
| Address_-_CMRA_Indicator: "N" |
Email_-_Repository: "1" |
| Address_-_Prison_Indicator: "N" |
IP_Address_-_Validation: "0" |
| Address_-_Verified_Street: "1 LITTLE WEST 12TH ST" |
IP_Address_-_Country: "" |
| Address_-_Verified_City: "NEW YORK" |
IP_Address_-_State_Code: "" |
| Address_-_Verified_State: "NY" |
Prepaid_Phone_Indicator: "N" |
| Address_-_Verified_Postal_Code: "10014-1302" |
Business_Phone_Indicator: "B" |
| Phone_-_Score: "30" |
Phone_In-Service_Indicator: "A7" |
| Phone_-_Validation: "1" |
Phone_Type_Indicator: "W" |
| Phone_-_Mobile: "Y" |
Service_Discontinued_Indicator: "0" |
| Phone_-_Time_Zone: "7" |
Model_A_Predicted_Percentage: "1" |
| Phone_-_Daylight_Savings_Time_Observed: "Y" |
Model_B_Predicted_Percentage: "B" |
| Phone_-_Postal_State_Code: "NY" |
Model_C_Predicted_Percentage: "1" |
| Phone_-_Connected_in_DA: "U" |
Model_E_Predicted_Percentage: "3A" |
| Phone_-_Business_Phone_Indicator: "B" |
Jornaya
Jornaya analyzes and returns on the post data about customer's behavior on the form (speed of the form fill, the number of times this lead ID has been registered, etc).
To enable this service in PX, go to Lead verification block in publisher settings and set desired percentage of traffic in Jornaya field.
Jornaya check is required for all publishers in the following verticals:
- Solar
- Insurance
- Mortgage
- Home Security
It is also preferred for publishers in Health Insurance and Home Improvement verticals.
For successful Jornaya checks, posted leads require AffiliateData.LeadId field. Read more about Jornaya implementation on the form.
For leads verified by Jornaya, the following fields are available on the post:
| Advertiser Lead Velocity - Day |
Flag - Total Hops |
| Advertiser Lead Velocity - Five Minutes |
In Entity List |
| Advertiser Lead Velocity - Hour |
In URL List |
| Advertiser Lead Velocity - Twelve Hours |
Lead Dupe Check |
| Advertiser Lead Velocity - Week |
Lead Velocity - Day |
| Age |
Lead Velocity - Five Minutes |
| Consumer Dupe Check |
Lead Velocity - Hour |
| Duration |
Lead Velocity - Twelve Hours |
| Flag - Advertiser Lead Velocity - Day |
Lead Velocity - Week |
| Flag - Advertiser Lead Velocity - Five Minutes |
Total Hops |
| Flag - Advertiser Lead Velocity - Hour |
Consent Response |
| Flag - Advertiser Lead Velocity - Twelve Hours |
Consent Type |
| Flag - Advertiser Lead Velocity - Week |
Contrast Value |
| Flag - Age |
Disclosure Response |
| Flag - Consumer Dupe Check |
Flag - Consent Response |
| Flag - Duration |
Flag - Consent Type |
| Flag - In Entity List |
Flag - Contrast Value |
| Flag - In URL List |
Flag - Disclosure Response |
| Flag - Lead Dupe Check |
Flag - Prominence Value |
| Flag - Lead Velocity - Day |
Flag - Visual Playback Captured |
| Flag - Lead Velocity - Five Minutes |
Flag - Visual Playback Stored |
| Flag - Lead Velocity - Hour |
Prominence Value |
| Flag - Lead Velocity - Twelve Hours |
Visual Playback Captured |
| Flag - Lead Velocity - Week |
Visual Playback Stored |
BriteVerify
BriteVerify verifies email address specified in the lead, and if email is invalid, the lead isn't routed to this campaign on the post stage. This service is enabled per buyer campaign on request.
To find leads filtered out because based on BriteVerify check, go to Transactions outbound report, select ExtendedEmailcheckFailed Buyer result and click Apply filters:
Summary
| Service |
Use |
Available through |
Result filters |
Service results on POST |
Price per lead |
|---|---|---|---|---|---|
|
TransUnion |
Return a credit score range |
Enable on lead flow |
No |
No; Available on UI |
$0.10 |
|
Neustar |
Fetch verified customer data (see example below) |
Enable on lead flow, PX Leadscore API |
No |
Yes |
$0.10 |
|
Jornaya |
Fetch information about the customer's behavior in the form |
Enable on lead flow |
Yes |
Yes |
$0.10 |
|
BriteVerify |
Email address verification. If the email is invalid, campaign isn't considered on POST. |
Enable on lead flow |
Yes (default) |
No |
$0.08 |
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