Sometimes buyer specification requires Ping ID, IP address or tracking parameters to be sent back to the buyer in the post URL. This can be accomplished using dynamic tags in Test and Live API URLs.
Dynamic tags are extremely useful if buyers wish to separate main lead attributes from additional and tracking data, allowing you to send the lead data in one format in the request, and tracking data in the link.
Ping ID attribute is used only in ping post distribution type, Post URL field.
How to Configure Dynamic Tags
For example, buyer specification requires Ping ID, IP address, transaction ID and source to be sent in the URL.
To configure dynamic tags, follow these steps:
1. Open API Builder for the desired campaign and navigate to Authentication Method block of Step 1. Create Connection.
2. Enter the buyer’s test link into Test Post URL field and put & (ampersand symbol).
3. Enter ip (the tag name), put ={ and select the necessary tag from the drop-down list:
4. Repeat the same for the rest of tags (ping ID, Transaction ID and Source), separating them by &:
Here is the full link:
https://buyer_test_link.com&ip={//IPAddress}&ping_id={//PingId}&transaction_id={//TransactionId}&source={//MarketingIdentifier}}
Any lead attributes within the Vertical can be sent in the link.
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